Competitive Edge - Sports & Entertainment Marketing News

‘Seeing the shift’: As theaters open up, studios are starting to promote theatrical movie marketing again


With vaccinations ramping up and theaters in major markets like Los Angeles and New York City slowly opening, a true return of movie-going in the United States may soon be upon us. 

This past weekend, for example, Warner Bros’ “Godzilla vs. Kong” pulled in $48.5 million domestically making it the biggest opening weekend of a theatrical release amid the pandemic. 

Click here to read the story at

Discussion Questions:

  1. What is a theatrical release?
  2. Why do you think studios stopped marketing theatrical releases?
  3. How has the pandemic changed the way studios market and promote movie releases?
  4. Based on information from this story, how much money did “Godzilla vs. Kong” pull in at the box office this weekend?
  5. Why might that be an encouraging sign for both studios and movie theaters?
  6. Do you think the business model for movie studios will be changed forever as a result of the pandemic? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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