Competitive Edge - Sports & Entertainment Marketing News

Could frictionless create big-time friction for sports venues on fans’ return?


First, the simple, courteous act of wearing a protective mask in public managed to polarize the country.

Now it appears “vaccine passports”—basically an app to show you have received your COVID-19 vaccine—may be headed for the same fate. (Though apparently we should drop “passport” and call them vaccine “verification” papers per multiple surveys such as this one.)

Click here to read the story at

Discussion Questions:

  1. What is a vaccine passport?
  2. What is a “frictionless” experience at a sporting event?
  3. Why might sports teams consider requiring vaccine passports at events?
  4. What is the fan experience?
  5. Why is it important for sports teams and events to offer fans the best possible experience?
  6. What are some factors that might influence the fan experience?
  7. How might requiring vaccine passports at events impact the fan experience?
  8. If you were running a professional sports franchise, would you require fans attending an event to have a vaccine passport? Why or why not? Be prepared to discuss your answers.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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