Competitive Edge
Category: Competitive Edge

Is Disney’s Genie Smarter Than Disneyland Fans?

Let’s unpack Disney’s huge announcement this week about the new Disney Genie system that’s coming to Disneyland and Walt Disney World. Like a modern mobile game, Disney Genie is a free offering that comes with abundant upsells. The free part is a day-planning service, a recommendation engine that will suggest

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How Brands are Using Twitch for Sports Marketing

As people searched for ways to stay entertained during quarantine and seek out connection as in-person socializing was put on-hold, gaming emerged as a powerhouse. Enter Twitch, Amazon’s live streaming platform for gamers. Fans flocked to the platform to watch their favorite creators play games and engage with them and

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Product Placement, Now Starring in the Streaming Era

Hiram Lodge, the manipulative crime lord who targets the fictional town of Riverdale, sits back in his office chair. After plotting his latest scheme with a cohort over submarine sandwiches, he takes a bite of a Doritos chip, holding the bag in clear view of the camera while looking away

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A Different View of NIL

Like so many, I’m thrilled that the student-athletes have the opportunity to make money while in school. This should have happened a long time ago. Yet, like so many others, I have concerns about how the players are going to do it. Will they have the time and dedication to

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