Competitive Edge - Sports & Entertainment Marketing News

How Bleacher Report is using sneaker and fashion content to bring new advertisers into the fold


Last week, Bleacher Report released the first episode of its latest series, “Sneak This,” a 15-minute, five-part sketch comedy show hinged on sneaker culture — not exactly the usual content for a sports media company. 

Click here to read the story at

Discussion Questions:

  1. What is advertising?
  2. What types of brands might be interested in advertising with Bleacher Report?
  3. What are sales?
  4. Why are advertising sales important to Bleacher Report?
  5. How might this story provide an example of potential career opportunities in the sports industry?
  6. According to this story, what is Bleacher Report featuring in terms of content to attract more advertisers?
  7. What is “crossover appeal”?
  8. How do you think sneaker culture provides “crossover appeal” for Bleacher Report and their advertising partners?
  9. What else could B/R do to boost the popularity of its new programming? Be prepared to share your ideas in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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