Competitive Edge - Sports & Entertainment Marketing News

Washington Wizards owner Monumental Sports wants $12 million per year for jersey sponsorship


Add the Washington Wizards to the list of National Basketball Association teams looking to attract a jersey partner after a deal with insurance company Geico expired.

Monumental Sports and Entertainment, the company that owns the Wizards and National Hockey League’s Capitals franchise, is creating what it calls a “unified offer” to entice a new corporate partner.

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Discussion Questions:

  1. Why is selling important to a sports team like the Wizards?
  2. What is retention?
  3. Why is retention important?
  4. What is sponsorship?
  5. What is sponsorship inventory?
  6. What is a rate card?
  7. How might this story provide an example of inventory and rate card?
  8. According to this story, who was the Wizards’ previous jersey sponsor?
  9. Why do you think that company chose not to renew the sponsorship?
  10. What role might customer service play in renewing sponsorship deals like these?
  11. What role do sales professionals have in helping the team to find a new jersey sponsor?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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