Marketing Currents - Business and Marketing Current Events
Category: Marketing Currents

Hilton Is Building Astronaut Hotel Rooms in Space

Space hotels might seem like a sci-fi fantasy, but they’re very much on their way to becoming a reality.  Click here to read the story at travelandleisure.com. Discussion Questions: What is branding? What is differentiation? What is positioning? Why would Hilton want to build a hotel room in space? How

Read More »

Carl’s Jr. & Hardee’s Reveal New Brand Identity

Carl’s Jr. and Hardee’s brands are getting a makeover with a new redesign that is aimed at making the brand “look as good as the food tastes.” Click here to read the story at brand-innovators.com. Discussion Questions: What is a brand? What is a brand identity? Why are brand identities

Read More »

J.C. Penney releases skincare adviser experience, AR try-on

J.C. Penney is turning to technology to help drive its revamped beauty strategy.  The department store in late 2020 announced it was planning a new beauty concept after previous partner Sephora teamed up with Kohl’s instead.  Click here to read the story at retaildive.com. Discussion Questions: What is distribution? How does distribution

Read More »

CFPB Study Outlines Need for “Buy Now, Pay Later” Rules

The Consumer Financial Protection Bureau (CFPB) is gearing up to place the same type of stringent protections it places on credit card companies on the “Buy Now, Pay Later” (BNPL) industry, following the release of a recent study on the practice.  Click here to read the story at investopedia.com. Discussion Questions: What is BNPL?

Read More »

e.l.f. Beauty Takes on Inflation With Pricing

In the face of rampant inflation, the CEO of omnichannel cosmetics firm e.l.f. Beauty says the company chose not to increase prices on roughly one-third of its least expensive entry-level items, while simultaneously raising them on higher cost merchandise. Click here to read the story at pymnts.com. Discussion Questions: What is pricing?

Read More »

Spirit Halloween and MTN DEW® Summon Four New Costume Flavors for Halloween, Including Halloween Mystery Flavor Icon, the VOO-DEW Grim

Spirit Halloween, North America’s largest Halloween retailer, is teaming up with MTN DEW to help DEW Nation celebrate this Halloween season in style. Click here to read the story at prnewswire.com. Discussion Questions: What is brand collaboration? Why do you think brands partner with one another? What is an industry trend? Why do you

Read More »

SEARCH MARKETING CURRENTS:

POST CATEGORIES

MARKETING CURRENTS ARCHIVE

RECENT POSTS

FOLLOW SCC