Marketing Currents - Business and Marketing Current Events

CFPB Study Outlines Need for “Buy Now, Pay Later” Rules

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The Consumer Financial Protection Bureau (CFPB) is gearing up to place the same type of stringent protections it places on credit card companies on the “Buy Now, Pay Later” (BNPL) industry, following the release of a recent study on the practice. 

Click here to read the story at investopedia.com.

Discussion Questions:

  1. What is BNPL?
  2. Why is financing an important function of marketing?
  3. How does BNPL represent an example of the finance function of marketing?
  4. Why would a business offer BNPL options for consumers?
  5. Why might they not want to offer those options?
  6. Why do you think the government regulates businesses in the United States?
  7. What government agencies are responsible for protecting consumers?
  8. Why might the government want to regulate BNPL practices?
  9. What are ethics?
  10. Do you think BNPL practices are ethical? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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