Marketing Currents - Business and Marketing Current Events

Why Amazon Fresh Is Struggling To Fit In With The Grocery Market


Despite its global domination of the online shopping space, Amazon, which is the largest e-commerce company in the world with an annual revenue of over $450 billion (via AxiomQ), has yet to become a dominant force in one of the prominent retail categories: grocery.

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Discussion Questions:

  1. What is competition?
  2. What is the difference between direct and indirect competition?
  3. What is Amazon Fresh?
  4. Who represents direct competition to Amazon in the grocery market?
  5. Who might represent indirect competition?
  6. What is a competitive advantage?
  7. What might provide Amazon with a competitive advantage?
  8. What is differentiation?
  9. Based on information from this story, why has Amazon struggled to compete in the grocery market?
  10. Why hasn’t Amazon been able to distinguish itself from competitors?
  11. What is market share?
  12. In your opinion, what could Amazon do to gain market share in the grocery space?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.