Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
While attending Louisiana State University in the mid-1990s, Todd Graves wrote a business plan for a fast-food restaurant that sold only fried chicken tenders. Click here to read the story at businessinsider.com. Discussion Questions:
HelloFresh, the world’s leading meal kit company, and Warner Bros. Discovery Global Consumer Products announced today the return of the highly coveted Buddy the Elf™ Spaghetti meal kits. Click here to read the story at businesswire.com. Discussion Questions:
Bath & Body Works, a market leader in candles, has announced its biggest and most beloved sale of the year is back. Offering the lowest prices of the year on its popular 3-wick candles, the highly-anticipated event is returning with an exciting product assortment and new, exclusive loyalty member perks. Read more…
If you weren’t already buying the Reddit IPO rumors, the internet’s beating heart of deeply niche microcultures just introduced a rebrand, refreshing its iconic logo and rolling out some new visual vibes. Click here to read the story at techcrunch.com. Discussion Questions:
Red Lobster’s parent company, Thai Union Group, disclosed earlier this month that the seafood chain took an unexpectedly large loss in the third quarter of the year because its $20 shrimp promotion wasn’t very profitable and was more popular than the company anticipated. Click here to read the story at Read more…