Marketing Currents - Business and Marketing Current Events
Category: Marketing Currents

The best (and worst) brand collaborations of 2023

In 2023, brand collabs were inescapable. While some made sense conceptually, others have truly haunted us since we first laid eyes on them…here’s looking at you, Velveeta martini. We can’t believe that was last year; where does the time go? Click here to read the story at Discussion Questions:

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Wendy’s Facebook Page Is Complete Chaos and It’s a Stroke of Genius

Teacher Note: Consider visiting Wendy’s Facebook page in class before discussing this news story. here is the link: I don’t know if you spend much time scrolling the Facebook feeds of fast-food restaurants, but if you haven’t visited Wendy’s page lately, you should. It’s complete chaos. None of it

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Girl Scout Cookie flavored cold coffee coming in 2024

Chameleon Organic Coffee®, the original purveyors of consciously crafted bottled cold-brew coffee, today announced it has entered into a licensing agreement with Girl Scouts of the USA, the largest girl-led organization in the world, to introduce delicious variations of Chameleon’s award-winning cold-brew, featuring Girl Scout Cookie™ inspired flavors, launching in

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6 key details about CosMc’s, McDonald’s new fast food chain

Five months after McDonald’s announced the impending arrival of CosMc’s — a spinoff QSR chain “with the DNA of McDonald’s but its own unique personality” — the company has pulled back the curtain on the mystery restaurant. Click here to read the story at Discussion Questions:

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