Marketing Currents - Business and Marketing Current Events

HelloFresh Brings Back Fan-Favorite Buddy the Elf™ Spaghetti Meal Kits with a Twist and Debuts Limited Edition Elf-Themed Recipes


HelloFresh, the world’s leading meal kit company, and Warner Bros. Discovery Global Consumer Products announced today the return of the highly coveted Buddy the Elf™ Spaghetti meal kits.

Click here to read the story at

Discussion Questions:

  1. What is promotion?
  2. What are the different forms of promotion?
  3. Why do brands offer limited-edition products?
  4. What is brand collaboration?
  5. What brands are collaborating for this promotion?
  6. What type of company is Hello Fresh?
  7. How might they benefit from this collaboration?
  8. How might Warner Bros. benefit from the promotion?
  9. Why do you think this is only available for a limited time?
  10. Why would HelloFresh bring the promotion back this year?
  11. What is the “twist” to the promotion that the headline of this news story references?
  12. Would you try one of the Buddy the Elf Spaghetti meal kits?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.