Marketing Currents - Business and Marketing Current Events

Reddit refreshes its logo as IPO speculation swirls


If you weren’t already buying the Reddit IPO rumors, the internet’s beating heart of deeply niche microcultures just introduced a rebrand, refreshing its iconic logo and rolling out some new visual vibes.

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Discussion Questions:

  1. What is a rebrand?
  2. Why do businesses rebrand?
  3. Do you think there are any risks associated with a rebrand?
  4. Why might Reddit want to rebrand?
  5. In your opinion, is it a good idea for Reddit to rebrand? Why or why not?
  6. What is a mascot?
  7. Why do some businesses use mascots as part of their branding and marketing strategies?
  8. Who is “Snoo”?
  9. Why do you think Reddit gave “Snoo” a visual update?
  10. What is an IPO?
  11. Why might Reddit want to go public?
  12. What is the downside to going public?
  13. Why might a rebrand right now provide an indication that Reddit might be going public?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.