Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
One of the most recognizable jingles in history is making a return. Chili’s is bringing back its “I want my baby back, baby back, baby back…ribs” jingle for a new advertising campaign promoting the dish that’s been a staple on the chain’s menu since the late 1980s. Click here to Read more…
Unilever has created a soap opera series for TikTok using real-life cleaning products in an effort to capitalize on the ‘clean influencer‘ trend. Click here to read the story at thedrum.com. Discussion Questions:
The cattle part as Meredith Ellis edges her small four-wheeler through the herd, silently counting the cows and calves. Click here to read the story at qz.com. Discussion Questions:
Mars, the multibillion-dollar candy and pet food giant, plans to cut its emissions in half by the end of the decade and reach net zero by 2050. Click here to read the story at fastcompany.com. Discussion Questions:
If you purchased olive oil in the last few months, chances are you’ve noticed a price change. Click here to read the story at usatoday.com. Discussion Questions:
This was not the stuffing we expected to be talking about during the back half of November. Click here to read the story at thehustle.co. Discussion Questions:
Humane, a five-year-old artificial intelligence startup founded by former Apple designers Imran Chaudhri and Bethany Bongiorno, announced its first product on Thursday — a $699 pin you wear on your lapel. Click here to read the story at cnbc.com. Discussion Questions:
From clothing to electronics, groceries and more, there are few things Amazon customers can’t purchase on the ecommerce company’s sprawling platform. Click here to read the story at entrepreneur.com. Discussion Questions:
Is the beloved American fast-food-franchise model facing a reckoning? Click here to read the story at fastcompany.com. Discussion Questions:
Customers can virtually preview products in their homes, track and manage registries and chat with a design expert. Click here to read the story at retaildive.com. Discussion Questions: