Marketing Currents - Business and Marketing Current Events

Pottery Barn launches new mobile app

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Customers can virtually preview products in their homes, track and manage registries and chat with a design expert.

Click here to read the story at retaildive.com.

Discussion Questions:

  1. What is digital marketing?
  2. What is a retailer?
  3. Why is digital marketing important to retailers like Pottery Barn?
  4. What is consumer engagement?
  5. How can an app help to increase levels of engagement?
  6. Why are apps important to retailers?
  7. What are some of the new features included in the new Pottery Barn app, based on what you learned from reading this news story?
  8. How might providing access to a chat feature with design experts help to boost engagement?
  9. How might some of the features help to increase sales?
  10. Why do you think it is important for Pottery Barn to incorporate Apple Pay into the new app?
  11. What is a target market?
  12. Why do you think Pottery Barn offers different apps?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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