Marketing Currents - Business and Marketing Current Events

Hyundai Cars Soon Available on Amazon for Online Purchase


From clothing to electronics, groceries and more, there are few things Amazon customers can’t purchase on the ecommerce company’s sprawling platform.

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Discussion Questions:

  1. What is e-commerce?
  2. Why do you think Hyundai might want to make its cars available on Amazon?
  3. Why might Amazon want to sell Hyundai vehicles on its e-commerce platform?
  4. Why do you think this is the first car maker to partner with Amazon?
  5. What is distribution?
  6. What is a distribution channel?
  7. What is direct-to-consumer (DTC) distribution?
  8. What is one example of a car maker that uses a DTC distribution strategy (based on information from this news story)?
  9. How might adding e-commerce as a distribution channel benefit Hyundai?
  10. What is the customer experience?
  11. Why is it important to a brand like Hyundai?
  12. Why is it important to Amazon?
  13. What factors might influence the customer experience for someone shopping for cars online?
  14. How can Amazon potentially help to improve that experience?
  15. How might consumers benefit from financing tools that Amazon will provide on its website?
  16. How does that influence the customer experience?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.