Marketing Currents - Business and Marketing Current Events

How Mars, maker of M&M’s and Snickers, is radically reimagining its supply chain to end deforestation


Mars, the multibillion-dollar candy and pet food giant, plans to cut its emissions in half by the end of the decade and reach net zero by 2050.

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Discussion Questions:

  1. What is distribution?
  2. Why is it an important function of marketing?
  3. What is supply chain?
  4. How does it impact a business or brand from a distribution perspective?
  5. What is corporate responsibility?
  6. What is sustainability?
  7. Do businesses and brands have a responsibility to invest in sustainability efforts? Why or why not?
  8. Who is Mars? What kind of business are they?
  9. How do you think supply chain impacts Mars? How might it impact the products you might buy from Mars?
  10. The headline of this story suggests that Mars is “reimagining” its supply chain. What does that mean?
  11. What is deforestation? What are emissions?
  12. Why do you think the company wants to end deforestation and cut its emissions?
  13. According to this story, what are they doing to accomplish those goals?
  14. What is packaging?
  15. According to this story, Mars hopes to “transform” its packaging. How do they plan to do that?
  16. How will that help the environment?
  17. Why do you think Mars wants to share its sustainability plans with consumers?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.