Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Sidney Crosby still remembers walking through the tunnel at Ralph Wilson Stadium over 15 years ago, experiencing what Buffalo Bills players experienced every home game. He still remembers the snow floating down on the temporary rink constructed on the field, where the Pittsburgh Penguins defeated the Buffalo Sabres on New Read more…
Who knew eating your mascot on live TV could help drive sales. That’s precisely the gamble the marketing team behind Pop-Tarts took during a college football bowl game Thursday. Click here to read the story at fastcompany.com. Discussion Questions:
As I always say, the games are just the storefront of the NFL; the real work is done behind, around and inside the games. And while the games occur during five months each year, the business of the NFL inexorably marches on, in-season and offseason, with never-ending issues. Click here Read more…
Amazon Prime Video users will notice a new addition to the streaming service in the new year: advertisements. Click here to read the story at people.com. Discussion Questions:
Following up on a NBA Championship run earlier this summer, two-time league MVP Nikola Jokić couldn’t have asked for better timing to be a sneaker free agent. As interest from several brands throughout the industry unfolded throughout the fall, “The Joker” now has his new brand partner in place, signing Read more…
From the Chicago Bulls’ bright red courts to the New Orleans Pelicans’ purple and neon green scheme, bold — and highly polarizing — basketball court designs are helping the NBA draw viewers for its first-ever regular season tournament. Click here to read the story at cnn.com. Discussion Questions:
I just experienced something completely new as a sports fan on Friday. No, I didn’t get to see the Seattle Mariners win a World Series. No, I didn’t make a hole-in-one on the golf course. Click here to read the story at geekwire.com. Discussion Questions:
Hellmann’s will return to the Super Bowl for the fourth consecutive year with another spot centered on its program combating food waste, according to news shared with Marketing Dive. Click here to read the story at marketingdive.com. Discussion Questions:
D’Ernest Johnson was pretty sure the Jacksonville Jaguars fans were booing. The running back didn’t understand why because the game between his team, the Cleveland Browns, and the Jaguars in 2020 at EverBank Field was tight. Plus, the “booing” was happening during breaks in play, and that didn’t make sense, either. Click here to Read more…
The whispers in the golf world are becoming a shocking reality. Jon Rahm is leaving the PGA Tour for LIV Golf this week, the Wall Street Journal reported Thursday. Click here to read the story at nypost.com. Discussion Questions: