Competitive Edge - Sports & Entertainment Marketing News

Jon Rahm planning to bolt PGA Tour for LIV Golf in potential $600 million coup


The whispers in the golf world are becoming a shocking reality.

Jon Rahm is leaving the PGA Tour for LIV Golf this week, the Wall Street Journal reported Thursday.

Click here to read the story at

Discussion Questions:

  1. What is the difference between LIV Golf and the PGA Tour?
  2. What is competition?
  3. What is a monopoly?
  4. There have been conversations about LIV Golf merging with the PGA Tour. Do you think that would result in a monopoly? Why or why not?
  5. Are monopolies legal in the United States?
  6. What organization is responsible for regulating monopolies in the United States?
  7. What is a sports product?
  8. Why is the quality of the product important in sports?
  9. What is LIV Golf doing to improve the quality of their product?
  10. Why might that be important for them if they want to compete with PGA Tour?
  11. Why would LIV Golf pay Jon Rahm so much money to join their league?
  12. Why would Jon Rahm leave the PGA Tour?
  13. How do you think Rahm’s decision will impact the PGA Tour moving forward? Be prepared to discuss your answers in class.
  14. How do you think Rahm’s decision will impact LIV Golf moving forward? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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