John Madden, the larger-than-life Hall of Fame coach turned legendary NFL broadcaster, died Tuesday at the age of 85. Click here to read the story at npr.org. Discussion Questions: What is an industry pioneer? What factors might determine which individuals might be considered to be industry pioneers? Why are industry Read more…
Oreo is leaning on the equity of a retail brand many people likely assumed dead with a Cakesters takeover at the last remaining Blockbuster location. While the video-rental store — once the dominant player in its category — famously went bust amid the rise of streamers like Netflix, it has become Read more…
Procter & Gamble (P&G) Beauty had debuted its virtual world Beautysphere, allowing visitors to virtually interact with the brand’s beauty portfolio through live and simulated content. Click here to read the story at fashionunited.com. Discussion Questions: What is a brand? Who is P&G? Who is P&G Beauty? What is the Read more…
Does cottage cheese have yogurt envy? As of 2019, Americans consumed about 15 pounds of yogurt per capita compared to just two pounds of cottage cheese. Click here to read the story at media post.com. Discussion Questions: What is competition? What are the different types of competition? How would you Read more…
During CES 2022, Samsung is extending sustainability measures pioneered in its mobile and audio divisions to its appliances and TVs to make its products even more eco-friendly. Click here to read the story at cnet.com. Discussion Questions: What is sustainability? What is an eco-friendly product? Why is sustainability important to some brands? Do you think Read more…
KFC restaurants nationwide will add Beyond Meat’s plant-based chicken to its menus, starting Monday for a limited time. The launch comes after years of testing from the Yum Brands chain and Beyond Meat to create a meat substitute that mimicked the taste and texture of whole muscle chicken, like chicken breast, rather than Read more…
Judging by developments in the business of racing, it’s clear that corporate America simply can’t get enough of Bubba Wallace. Simply put, the 28-year old driver from Alabama and the first Black driver to win a NASCAR Cup Series race in stock car racing’s modern era has become a marketing Read more…
The spike in Covid-19 cases imperils as much as $400 million in college football playoff advertising for Walt Disney Co.’s ESPN sports network because of the growing risk games may be canceled, Bloomberg Intelligence estimated in a note Tuesday. Click here to read the story at bloomberg.com. Discussion Questions: What are broadcast rights? Read more…
Sony Pictures is putting forth the biggest promotional campaign to date during the pandemic for any major studio wide release with Spider-Man: No Way Home; the global brand marketing value seeing $202M and a billion-plus reach. Cick here to read the story at deadline.com. Discussion Questions: Why do movie studios Read more…
Nielsen (NYSE: NLSN) announced the expansion of its Nielsen Impact Score, which helps universities recruit collegiate athletes by demonstrating the marketing value of each athletic program, to now include over 100 college football programs in its database. Initially launched in October for men’s college basketball programs, the Nielsen Impact Score is Read more…