Competitive Edge - Sports & Entertainment Marketing News

Bubba Wallace’s surge in sponsorship is helping him stand alongside his NASCAR Cup Series peers


Judging by developments in the business of racing, it’s clear that corporate America simply can’t get enough of Bubba Wallace. Simply put, the 28-year old driver from Alabama and the first Black driver to win a NASCAR Cup Series race in stock car racing’s modern era has become a marketing dream that some of the biggest brands in America are capitalizing on.

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Discussion Questions:

  1. What is sponsorship?
  2. Why is sponsorship important to NASCAR?
  3. Why is sponsorship important to individual NASCAR drivers?
  4. How do you think companies decide which leagues, teams, events and athletes to sponsor?
  5. According to this story, what is one example of a brand who is sponsoring Bubba Wallace?
  6. Why do you think they would be interested in investing in a sponsorship with Bubba Wallace?
  7. According to this story, has Bubba Wallace always enjoyed a lot of sponsorship support?
  8. Do you think Bubba Wallace has the potential to attract even more sponsors? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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