Marketing Currents - Business and Marketing Current Events

Samsung’s eco-friendly CES 2022 pledge: TVs, appliances will pack recycled materials by 2025


During CES 2022, Samsung is extending sustainability measures pioneered in its mobile and audio divisions to its appliances and TVs to make its products even more eco-friendly.

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Discussion Questions:

  1. What is sustainability?
  2. What is an eco-friendly product?
  3. Why is sustainability important to some brands?
  4. Do you think ALL brands prioritize sustainability when developing products and services? Why or why not?
  5. Why do you think Samsung is prioritizing sustainability?
  6. What is Samsung doing, according to this news story, to develop more eco-friendly products?
  7. What is CES?
  8. What is event marketing?
  9. Why do you think brands like Samsung attend CES?
  10. Why do you think Samsung chose to announce its sustainability initiatives at CES?
  11. What is partnership?
  12. According to this story, what brand did Samsung partner with to help reduce impact of micro plastics on the environment?
  13. Why would they want to partner with that company? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.