Marketing Currents - Business and Marketing Current Events

KFC to launch plant-based fried chicken made with Beyond Meat nationwide


KFC restaurants nationwide will add Beyond Meat’s plant-based chicken to its menus, starting Monday for a limited time.

The launch comes after years of testing from the Yum Brands chain and Beyond Meat to create a meat substitute that mimicked the taste and texture of whole muscle chicken, like chicken breast, rather than the ground-up consistency of nuggets.

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Discussion Questions:

  1. What is product development?
  2. How might this story illustrate the concept of product development?
  3. Why do you think KFC would be interested in developing a plant-based chicken sandwich?
  4. What is differentiation?
  5. How might KFC’s new plant-based sandwich help differentiate its product from competitors?
  6. Why might that be important to KFC?
  7. Why do you think KFC initially introduced the product in just a few markets?
  8. Why do you think the product will only be available for a limited time?
  9. Do you think other quick serve restaurants will begin offering more plant-based products in the future? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.