Competitive Edge - Sports & Entertainment Marketing News

‘Spider-Man: No Way Home’ $202M Promo Push Biggest For Any Pandemic Tentpole, Fueled By Hyundai, TikTok, Fortnite & More


Sony Pictures is putting forth the biggest promotional campaign to date during the pandemic for any major studio wide release with Spider-Man: No Way Home; the global brand marketing value seeing $202M and a billion-plus reach.

Cick here to read the story at

Discussion Questions:

  1. Why do movie studios promote their films?
  2. Why do you think Sony commited so many resources to the promotion of the ‘Spider-Man: No Way Home’ film?
  3. What is a promotional tie-in?
  4. Is a promotional tie-in the same thing as product placement?
  5. What is “brand marketing value” as discussed in this news story?
  6. What are three examples of brands who partnered with Sony to promote the new Spider-Man film?
  7. Which brand was Sony’s automobile partner for this film?
  8. What did they do to help promote the film?
  9. Why would they want to partner with Sony for Spider-Man?
  10. How do you think the film was promoted through social media?
  11. Do you think the promotional efforts helped with the film’s overall box office sales? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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