Mars Wrigley is moving away from promoting its chewing gum products as only breath deodorizers, but more as stress-relieving tools for young adults and teenagers. Click here to read the story at usatoday.com. Discussion Questions:
Have a seat…or not? Chick-fil-A is opening its first-ever takeout-only restaurant on the Upper East Side, designed to serve on-the-go New Yorkers. Click here to read the story at fox5ny.com. Discussion Questions:
Gatorade today announced the national launch of its first unflavored water – Gatorade Water – bringing the trust and credibility of the leading sports drink to a new aisle. Click here to read the press release at prnewswire.com. Discussion Questions:
Rockstar needs a little energy. Pepsico, which acquired the energy drink for $3.85 billion in 2020, is hoping refreshed branding will help the sluggish brand gain market share—and in a competitive and increasingly crowded energy drink aisle it needs all the help it can get. Click here to read the Read more…
The flexible office is going mainstream. Today, furnishings giant Ikea is releasing Mittzon, its newest system of furniture for the office. Designed specifically for all the ways the office has been contorted and reconfigured by the post-pandemic hybrid work schedule, the 85-piece collection is a flexible, movable kit of shape-shifting Read more…
Once celebrated as a pioneer with its single-serve coffee pods, the future of the popular Keurig platform is increasingly built around its ability to replicate an array of coffeehouse-style drinks for a demanding consumer. Click here to read the story at fooddive.com. Discussion Questions:
Fast-food fans were aghast when news broke this week that burger chain Wendy’s would be testing out surge pricing — a mostly reviled strategy of raising prices during busy times made famous by Uber. Click here to read this story at foodandwine.com. Discussion Questions:
With 82 home games to plan for each season, MLB teams are always looking for new and innovative ways to attract and engage with fans. Right now, MLB execs are finalizing their budgets for the 2024 season ahead, and their marketing teams are working overtime to deliver the best value Read more…
Jake Paul is set to fight former heavyweight champion Mike Tyson in a boxing match that will be livestreamed on Netflix. Click here to read the story at sports.yahoo.com. Discussion Questions:
“Dune: Part Two” is turbocharging the international box office. Director Denis Villeneuve’s otherworldly sequel has generated $97 million from 71 overseas markets, bringing its global tally to a promising $178.5 million. Click here to read the story at variety.com. Discussion Questions: