Competitive Edge - Sports & Entertainment Marketing News

‘Dune: Part Two’ Ignites to $97 Million at International Box Office for Huge $178 Million Global Start


“Dune: Part Two” is turbocharging the international box office.

Director Denis Villeneuve’s otherworldly sequel has generated $97 million from 71 overseas markets, bringing its global tally to a promising $178.5 million. 

Click here to read the story at

Discussion Questions:

  1. What is the difference between marketing of entertainment and marketing through entertainment?
  2. Which best describes Warner Bros. and Legendary Entertainment’s promotion of the “Dune: Part Two” film?
  3. What is a profit?
  4. What is a budget?
  5. Why do studios create a budget when making a movie?
  6. According to this news story, how much did this film cost to make?
  7. How much did they spend on marketing?
  8. Based on those two figures alone, and assuming (unrealistically) there were no other expenses, how much does the studio need to generate in revenue to make a profit?
  9. What is publicity?
  10. How might the positive word-of-mouth about the film help to sell more tickets at the box office?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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