Alabama quarterback Bryce Young, who has yet to start a game in his young career, has already signed deals using his name, image and likeness that are worth more than $800,000, according to sources. However, Young has been presented — but has yet to accept — deals worth well in Read more…
In the original Space Jam, Michael Jordan and the Looney Tunes play basketball against a bunch of aliens to avoid the unthinkable fate of becoming attractions in an intergalactic theme park, forced to perform toothless versions of themselves for the amusement of paying customers. Jordan and the Tunes win that Read more…
Even after Toyota made waves earlier this week when it pulled Olympic ads from the Japanese market ahead of the 2020 Tokyo Games, many other advertisers say they still plan to compete. Despite a yearlong delay and more than a year of uncertainty during the Covid-19 pandemic, the Olympics continue Read more…
Tokyo 2020 athletes are cashing in on more personal sponsorship opportunities compared with past Games. Why it matters: Marketing deals are an important income stream for competitors, nearly 60% of whom say they are not financially stable. What they’re saying: Restrictions “unfairly hinder Olympians’ ability to monetize themselves at the Read more…
Welcome to Competitive Edge: Your Weekly Sports & Entertainment Marketing Current Events News Welcome SCC members and thank you for subscribing to Competitive Edge for the 2020-21 season! USING COMPETITIVE EDGE: Each week, we will post headlines highlighting creative and unique marketing campaigns. Articles with suggestion questions for students will Read more…
Corporate sponsors of the Tokyo Olympics have brought in marketing consultants to determine whether a direct association with the Games would damage their brands. According to people working directly with some of the 47 big sponsors of the Games, Japanese companies have asked advisers whether they should embrace the Olympic Read more…
It’ll take more than Minions to keep the world’s best athletes from going for the gold at the Tokyo Olympics. In new commercials for NBC’s Olympics coverage, the Minions are appearing to wreak havoc on athletes who are deep into training for the U.S. Olympic Team trials this month. While the Today show Read more…
Even the tiniest change in demographics or a soft showing in certain regions can send the most sanguine Hollywood studio executives scrambling for answers and solutions. There was no preparing, however, for the COVID-19 crisis, which resulted in unprecedented theater closures. Click here to read the story at hollywoodreporter.com. Discussion Read more…
Three new MLS stadiums will open by the time summer 2021 finishes. But Q2 Stadium in Austin wouldn’t fit anywhere other than Austin. At least that’s the plan. “We wanted a stadium inspired by Austin, with Austin textures, Austin tastes and Austin sounds,” says Andy Loughnane, Austin FC president. “We Read more…
The offseason for Dallas Cowboys quarterback Dak Prescott just got richer. On Wednesday night, the franchise quarterback left Adidas and signed a five-year deal with Jordan Brand, making him the highest-paid NFL player aligned with the company. Click here to read the story at si.com. Discussion Questions: What is endorsement? Read more…