Competitive Edge - Sports & Entertainment Marketing News

Box Office: Is “Cinematic Catnip” Luring Younger Audiences Back to Theaters?


Even the tiniest change in demographics or a soft showing in certain regions can send the most sanguine Hollywood studio executives scrambling for answers and solutions. There was no preparing, however, for the COVID-19 crisis, which resulted in unprecedented theater closures.

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Discussion Questions:

  1. How did COVID-19 impact the film industry?
  2. Why is it important to the industry as a whole to get consumers back into theaters?
  3. According to this story, what is cinematic catnip?
  4. Based on information from this story, is “cinematic catnip” luring younger film fans back to movie theaters?
  5. What are demographics?
  6. Why are younger movie-goers an important demographic to theaters?
  7. According to information from this story, what demographic is the most ready to start buying movie tickets again?
  8. Based on information from this story, how might movie theaters shift their marketing strategies to help boost attendance? Be prepared to share your ideas in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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