Competitive Edge - Sports & Entertainment Marketing News

Minions try to derail Tokyo Olympics hopefuls in adorable NBC promos


It’ll take more than Minions to keep the world’s best athletes from going for the gold at the Tokyo Olympics.

In new commercials for NBC’s Olympics coverage, the Minions are appearing to wreak havoc on athletes who are deep into training for the U.S. Olympic Team trials this month. While the Today show previewed snippets during Thursday’s broadcast, EW has your first look at the full adorable commercials.

Click here to read the story at

Discussion Questions:

  1. What is cross promotion?
  2. How might this news story provide an example of cross promotion?
  3. Why do brands engage in cross promotion activities?
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  5. What do you think of this cross promotion?
  6. What is the goal of this cross promotion?
  7. Do you think all parties involved in this cross promotion will benefit? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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