The University of Nebraska announced in March that it would bring its multimedia rights operations in-house after having Learfield IMG College license the properties for the past 15 years. The move made the Huskers one of the few Power Five program to eschew a third-party MMR partnership, which has become, thanks largely to Learfield Read more…
The Stanley Cup Playoffs are underway, and Little Caesars and Pepsi are teaming up to give one lucky fan the perfect place to watch the action, designed by National Hockey League legend and Stanley Cup champion Mike Modano. Click here to read the story at adweek.com. Discussion Questions: What is promotion? What are the different forms of promotion? What Read more…
Avengers Campus at Disney California Adventure is set to open to Disneyland Resort guests on June 4 with an all new Spider-Man attraction, WEB SLINGERS: A Spider-Man Adventure. The new ride will feature Tom Holland reprising his role as Peter Parker, and will allow guests “to put their web-slinging skills to the Read more…
It took no time for newly signed Jacksonville Jaguars tight end Tim Tebow to take the NFL by storm — again. The former first-round pick and Florida Gator legend is making a second run at the NFL, this time as a tight end for his former coach Urban Myer. Click Read more…
Wednesday, the Minnesota Twins announced special events and promotions for the rest of the 2021 season. With single-game tickets for the team’s remaining games set to go on sale at noon on Thursday and capacity set to ramp up in the coming weeks, the club also announced it is updating Read more…
Target said it will pause sales of Pokémon cards and sports trading cards, citing safety concerns for shoppers and employees. In a statement emailed to USA TODAY, the retailing giant said the cards will still be available to purchase on its website. Click here to read the story at usatoday.com. Read more…
KFC is bringing back its popular ‘It’s finger lickin’ good’ tagline for the first time since dropping it last year. The line was temporarily withdrawn as the brand decided it was “inappropriate” to encourage finger licking in the middle of a pandemic asit breached hygiene advice. Click here to read the Read more…
Graduates, Thursday is your day. It may not be graduation day, but it’s a chance for graduating high school and college seniors to get a dozen doughnuts for free at Krispy Kreme, no purchase necessary and while supplies last. Click here to read the story at usatoday.com. Discussion Questions: What Read more…
Puppuccinos may soon officially be part of Starbucks’ menu, a new trademark filing suggests. The coffee giant applied to trademark the term “puppuccino” with the US Patent and Trademark Office on May 4. Click here to read the story at businessinsider.com. Discussion Questions: What is a brand? What is brand protection? How Read more…
New York City Mayor Bill de Blasio announced a $30 million tourism marketing blitz to start in June, the city’s largest-ever campaign to recharge a moribund industry that at one time employed 400,000 workers and injected $70 billion into the local economy. Click here to read the story at bloomberg.com. Read more…