Last summer, 7-Eleven advertised on TV for the first time in five years. Doing so was a “test case” for the convenience store brand to assess the impact of television advertising on the business, according to 7-Eleven CMO Marissa Jarratt. “What we learned was that the media was working very Read more…
It’s not a celebrity, but Taco Bell has enlisted something equally as recognizable for its first-ever global ad campaign: the moon. On May 4, the moon will closely resemble a taco during its waning crescent phase, so Taco Bell is calling it the “Taco Moon.” To celebrate, it’s planning to hand out for Read more…
In 1936, unemployment rates in America were unsettlingly high, but Oscar Mayer wasn’t just going to sit there and do nothing. Instead, the brand decided that there was no better way to lift people’s spirits than introducing them to a giant, hotdog-shaped car. Click here to read the story at Read more…
With retail foot traffic slowly coming back, brands are starting to test the waters of post-pandemic physical retail via pop-ups. Brands like Studs, Rails, Louis Vuitton and Dior have opened or are opening pop-up shops in April and May, in an attempt to gauge their customers’ interest in shopping in-person or Read more…
You get to decide – which is hotter – Doritos new Xxtra Flamin’ Hot Nachos or the returning Cheetos Flamin’ Hot Spicy Pepper Puffs? Frito-Lay has launched the “Flamin’ Hot Faceoff” campaign to find out. Click here to read the story at pennlive.com. Discussion Questions: What is social media marketing? Why do brands promote Read more…
Simone Biles has entered into an apparel partnership with women’s sportswear company Athleta, the Wall Street Journal reported Friday on a move expected to be announced later in the day. Biles had been a Nike athlete since 2015. Click here to read the story at usatoday.com. Discussion Questions: What is product endorsement? Read more…
JPMorgan (JPM.N) said on Friday it regretted supporting soccer clubs in launching a breakaway European Super League after the plan collapsed earlier this week due to a storm of protest from fans and politicians. “We clearly misjudged how this deajkf;l would be viewed by the wider football community and how it might Read more…
Weezer wants to clean your floor. Well, actually, the band wants to let a Roomba clean your floor. To be even more specific, they want a branded Roomba that looks like a Weezer CD to clean your floor. That way, you have even more time to listen to the band’s Read more…
First, the simple, courteous act of wearing a protective mask in public managed to polarize the country. Now it appears “vaccine passports”—basically an app to show you have received your COVID-19 vaccine—may be headed for the same fate. (Though apparently we should drop “passport” and call them vaccine “verification” papers Read more…
Get ready for the rich golfers to get even richer. The PGA Tour is implementing a $40 million bonus program that will reward the most popular players on tour. Click here to read the story at yard barker.com. Discussion Questions: Why do you think the PGA Tour is planning to Read more…