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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.
1.3 - Marketing Mix

NCAA x Adidas Originals Footwear Collection: A Fusion of Style and Sports Heritage

The NCAA x Adidas Originals footwear collection has a special treat for fans and students as the fall semester kicks off and the excitement of the college football season builds. Click here to read the story at sportskeeda.com. Discussion Questions:

By Chris Lindauer, 2 years09/08/2023 ago
10.1 - Fan Experience

Inter Miami begins construction on Messi and co.’s new $1billion home

Inter Miami began construction on its new stadium, the club announced Monday, unveiling new photos of the $1 billion complex. Click here to read the story at dailymail.co.uk. Discussion Questions:

By Chris Lindauer, 2 years09/08/2023 ago
2.2 - What is SEM

PepsiCo unretires football greats with portfolio-wide NFL kickoff campaign

Hall of Famers Dan Marino, Emmitt Smith, Jerry Rice and Randy Moss contemplate returning to the field in a new spot. Click here to read the story at marketingdive.com. Discussion Questions:

By Chris Lindauer, 2 years09/04/2023 ago
10.1 - Fan Experience

Nebraska aiming for women’s attendance record with game inside football’s Memorial Stadium

Nebraska is going for the record. Actually, make that the records, plural. Click here to read the story at usatoday.com. Discussion Questions:

By Chris Lindauer, 2 years09/04/2023 ago
2.3 - The SEM Product

Streaming’s big pain point: there’s too much stuff to watch

Despite more available programming than ever, 1 in 5 viewers abandon streaming sessions out of frustration, according to Nielsen. Click here to read the story at marketingbrew.com. Discussion Questions:

By Chris Lindauer, 2 years09/04/2023 ago
1.4 - Target Markets

How Topgolf plans to become even bigger than actual golf

Two years ago, Topgolf chief marketing officer Geoff Cottrill was at a golf tournament in Jacksonville, Florida, when he and a friend were walking the course and spotted two kids laughing hysterically as they rolled down a hill. Click here to read the story at fastcompany.com. Discussion Questions:

By Chris Lindauer, 2 years09/04/2023 ago
1.5 - Market Segmentation

Skechers signs Harry Kane, plans soccer debut

Skechers is launching its first soccer cleats in the United Kingdom and Europe in September, the footwear company announced last week. The shoe is called the SKX_01, according to a press release. Click here to read the story at retaildive.com. Discussion Questions:

By Chris Lindauer, 2 years09/04/2023 ago
Advertising

Buffalo Wild Wings’ New Mascot? A Snarky Buffalo, With Wings

Would casting a buffalo with wings as the sassy spokescreature for Buffalo Wild Wings be too on the nose? Well, yes. But Anomaly did it anyway, through the miracle of CGI, in its first work for the venue tagged “Let’s Go Sports Bar.” Click here to read the story at Read more…

By Chris Lindauer, 2 years09/01/2023 ago
Advertising

Cruise line faces backlash over allegedly deceptive marketing claims: ‘This is their attempt to make themselves look good’

Swiss cruise line MSC Cruises made waves with a promotional video for the “future of cruising,” during which the company made the case for sustainable cruise ships.  Click here to read the story at news.yahoo.com. Discussion Questions:

By Chris Lindauer, 2 years09/01/2023 ago
Consumer Engagement

Walmart Dives Deeper Into Drones and Roblox

Walmart is rolling out initiatives emphasizing engagement and expanding consumer offerings, including drone delivery and developing experiences within Roblox’s virtual gaming platform. Click here to read the story at risnews.com. Discussion Questions:

By Chris Lindauer, 2 years09/01/2023 ago

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