Marketing Currents - Business and Marketing Current Events

Walmart Dives Deeper Into Drones and Roblox


Walmart is rolling out initiatives emphasizing engagement and expanding consumer offerings, including drone delivery and developing experiences within Roblox’s virtual gaming platform.

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Discussion Questions:

  1. What is place as it relates the marketing mix?
  2. Why is it an important component of the marketing mix?
  3. How is Walmart using drones?
  4. How might on-demand drone delivery benefit Walmart?
  5. Do you think on-demand drone delivery increases Walmart’s costs? Why or why not?
  6. Why do you think they are slowly expanding areas that offer drone delivery rather than introducing the option to consumers everywhere right away?
  7. What is distribution?
  8. What is the “last-mile” as it relates to distribution and why is it important?
  9. What is sustainability?
  10. According to this story, are drones more sustainable as a delivery option than trucks?
  11. What is consumer engagement?
  12. Why is consumer engagement important to a business like Walmart?
  13. What is the metaverse?
  14. How might the metaverse provide businesses and brands with opportunities to increase levels of consumer engagement?
  15. Why might Walmart be interested in a presence in the metaverse?
  16. Based on what you learned in this news story, describe Walmart’s “Supercampus” adventure.
  17. Why do you think they launched “Supercampus” on Roblox?
  18. Why do you think they chose to launch the game during back-to-school season?
  19. What do you think Walmart hopes to accomplish with “Supercampus”?
  20. According to this story, brands like Crayola and 3M’s Post-it-Notes are featured throughout “Supercampus.” Do you think they paid for that exposure? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.