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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.
7.1 - Understanding Sales

Broncos survey season-ticket holders about new stadium preferences, location

Since the Walton-Penner group took ownership of the Broncos last August, one question has hung over the franchise: Will a new stadium be built? And where? Click here to read the story at denver7.com. Discussion Questions:

By Chris Lindauer, 2 years05/27/2023 ago
2.1 - Sports & Entertainment Industry

Saints given permission to become the first NFL team to market their brand in France

The New Orleans Saints are the first and only club in the National Football League to be granted international marketing rights in France, the team announced on Twitter early Tuesday. Click here to read the story at nola.com. Discussion Questions:

By Chris Lindauer, 2 years05/26/2023 ago
11.1 - Publicity

WNBA Tests Toronto Market for Expansion With Preseason Clash

On Saturday afternoon, the WNBA will play its first-ever game in Canada in front of a sold-out crowd of nearly 20,000 fans in Toronto’s Scotiabank Arena, home of the NBA’s Raptors. The preseason clash between the Minnesota Lynx and Chicago Sky will serve as both preparation for the teams before the start of the W’s 27th campaign Read more…

By Chris Lindauer, 2 years05/21/2023 ago
11.1 - Functions of Communications

Wembanyama gives Spurs immediate boost in interest, ticket sales, merch and more

The Spurs’ ticket staff had a watch party for the NBA Draft Lottery in the bowels of the AT&T Center on Tuesday night. Click here to read the story at kens5.com. Discussion Questions:

By Chris Lindauer, 2 years05/21/2023 ago
2.2 - Fandom

The ‘Fast & Furious’ Franchise Is a Hollywood Unicorn

It’s a franchise based on a 2,000-word article that appeared in Vibe magazine in 1998. Its characters have sprung wholly from itself, rather than from a decades-deep well of recognizable figures and branding.  Click here to read the story at theringer.com. Discussion Questions:

By Chris Lindauer, 2 years05/21/2023 ago
1.4 - Target Markets

Under project ‘Flagship,’ ESPN preparing to move toward streaming service, per report

ESPN is reportedly preparing to dramatically change how fans consume live sports. Click here to read the story at usatoday.com. Discussion Questions:

By Chris Lindauer, 2 years05/21/2023 ago
2.1 - Sports & Entertainment Industry

USL Super League confirms eight markets for inaugural season

The USL Super League formally announced the first eight markets that will take part in the inaugural season set to begin in August 2024. Click here to read the story at espn.com. Discussion Questions:

By Chris Lindauer, 2 years05/21/2023 ago
Branding

Gen Zers Might Buy Your Product if Its Logo Slays

Several major brands have unveiled significant changes to their visual identities in 2023, including PepsiCo Inc.’s Pepsi, the Coca-Cola Co.’s Fanta and Nokia Corp. But rebrands, much like art, are often polarizing, especially when done after a long period of time. Click here to read the story at morningconsult.com Discussion Questions:

By Chris Lindauer, 2 years05/21/2023 ago
Advertising

Tesla to start advertising in major reversal for brand

Tesla is set to “try a little advertising”, CEO Elon Musk has said, signalling a major shift from a brand that has previously eschewed ads. Click here to read the story at marketingweek.com. Discussion Questions:

By Chris Lindauer, 2 years05/21/2023 ago
Advertising

Oscar Mayer says goodbye to the historic Weinermobile. Next up: the Frankmobile.

It’s impossible not to recognize and the name rolls off the tongue — Oscar Mayer’s hotdog-styled vehicle has been eliciting some kind of reaction by viewers ever since the original model first hit the road in 1936.  Click here to read the story at businessinsider.com. Discussion Questions:

By Chris Lindauer, 2 years05/21/2023 ago

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