Marketing Currents - Business and Marketing Current Events

Oscar Mayer says goodbye to the historic Weinermobile. Next up: the Frankmobile.


It’s impossible not to recognize and the name rolls off the tongue — Oscar Mayer’s hotdog-styled vehicle has been eliciting some kind of reaction by viewers ever since the original model first hit the road in 1936. 

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Discussion Questions:

  1. What is branding?
  2. What is rebranding?
  3. Why do you think Oscar Mayer is rebranding its iconic Weinermobile?
  4. Do you think there might be a risk with that strategy? Why or why not?
  5. What is advertising?
  6. Why do businesses and brands advertise?
  7. What are the different advertising channels?
  8. What is OOH advertising?
  9. How might the “Frankmobile” represent an example of OOH?
  10. What is promotion?
  11. What are the different types of promotion?
  12. Anyone named some iteration of “Frank” can claim a free pack of hot dogs if they track the vehicle down, according to this news story. What type of promotion is that?
  13. Why do you think the brand is introducing a new recipe for its iconic franks?
  14. How might that illustrate the concept of product management?
  15. The company has also rebranded the drivers. What did they used to be called and what is the new name?
  16. Why do you think Oscar Mayer offers jobs to new college graduates to drive the Frankmobile around the country?
  17. The rebrand is part of the “Keep It Oscar” campaign that launched two years ago. What do you think Oscar Mayer hopes to communicate to consumers with the campaign? Why?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.