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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.
Advertising

Shake Shack Sends New York City on a Virtual Truffle Hunt with Immersive OOH Campaign 

The ultimate dream for any truffle lover is to embark on a digging adventure for one of the world’s most-prized culinary delicacies. Click here to read the story at lbbonline.com. Discussion Questions:

By Chris Lindauer, 2 years04/15/2023 ago
Business Plan

Mark Cuban Aims To Disrupt A $365 Billion Industry – With The Only Startup That Bears His Name

Billionaire venture capitalist Mark Cuban has founded or invested early in hundreds of startup companies over the years. But only one of them, founded in January 2022, bears his name. Click here to read the story at finance.yahoo.com. Discussion Questions:

By Chris Lindauer, 2 years04/15/2023 ago
Brands

L’Oréal buys Aesop in $2.5 billion deal, its biggest acquisition ever

L’Oréal is buying Australian brand Aesop in a deal that values it at $2.5 billion, in the biggest brand acquisition ever made by the French beauty giant. Click here to read the story at cnn.com. Discussion Questions:

By Chris Lindauer, 2 years04/15/2023 ago
Blog

SportsBiz Madness: 2023 Case Study Tournament Final Four Results

SportsBiz Madness: 2023 Case Study Tournament (Final Four Round Results) The Championship Round is Set!  In the Final Four round of this competition, our competitors were tasked with the development of a strategy for activating Pizza Hut’s NCAA Women’s National Basketball Championship sponsorship to introduce its new “Melt” menu item.   Read more…

By Chris Lindauer, 2 years04/11/2023 ago
Branding

Meta, Microsoft, and Disney are reversing their bets on the metaverse

When it emerged on the global scene back in October 2021, the metaverse was held up as the next big thing in technology with Mark Zuckerberg even rebranding Facebook as Meta.  Click here to read the story at qz.com. Discussion Questions:

By Chris Lindauer, 2 years04/09/2023 ago
Branding

Blue Jean Baby! e.l.f. Cosmetics Teams with American Eagle on Denim-Inspired Makeup and Skincare Line

Calling all jean lovers! American Eagle and e.l.f Cosmetics’ new partnership is what denim dreams are made of. Click here to read the story at people.com. Discussion Questions:

By Chris Lindauer, 2 years04/09/2023 ago
Branding

Sweetgreen renames menu item after Chipotle sues for trademark infringement

Sweetgreen said Thursday it has renamed its newest menu item as part of a tentative agreement with Chipotle Mexican Grill to resolve a lawsuit brought by the burrito chain. Click here to read the story at cnbc.com. Discussion Questions:

By Chris Lindauer, 2 years04/09/2023 ago
Advertising

After viral billboards craze, is the era of simulated-out-of-home advertising next?

Out-of-home (OOH) billboards are simultaneously everywhere and nowhere. That is, you’ll have seen them but most likely on social media and probably not in person, lending credence to the argument that an increasing number of outdoor ads are made for virality rather than verity. Click here to read the story at Read more…

By Chris Lindauer, 2 years04/09/2023 ago
Brands

As Secondhand Shopping Explodes, Here Are the 10 Most Popular Clothing Brands for Online Resale

Fast fashion, look out: Shoppers are increasingly opting to buy clothes secondhand, a market that’s expected to grow three times faster on average than the global apparel market overall. Click here to read the story at money.com. Discussion Questions:

By Chris Lindauer, 2 years04/09/2023 ago
8.1 - Sponsorship

Why Isn’t Brooks Koepka Wearing LIV Golf Logos At The Masters?

Of all the LIV Golf players in the field at this year’s Masters, the performance of Brooks Koepka was by far the most outstanding of the first two rounds. Click here to read the story at golfmonthly.com. Discussion Questions:

By Chris Lindauer, 2 years04/09/2023 ago

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