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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.
11.3 - Social Issues in SEM

NC State’s DJ Burns Jr. has won the NIL game, signing multiple endorsement deals

NC State forward DJ Burns Jr. has wasted no time in capitalizing on his newfound national stardom. Click here to read the story at foxsports.com. Discussion Questions:

By Chris Lindauer, 1 year04/06/2024 ago
2.5 - Event Management & Marketing

Michigan, UND Hockey Fans Squeeze Into Undersized Tournament Venue

Four of college hockey’s biggest fanbases will be represented in Maryland Heights, Mo.’s 3,000-seat Centene Community Ice Center Friday as the NCAA men’s hockey tournament gets underway amid a new round of debate over the organization’s host selection process. Click here to read the story at sports.yahoo.com. Discussion Questions:

By Chris Lindauer, 1 year03/31/2024 ago
11.3 - Social Issues in SEM

Are sports betting scandals proving cynics right?

Ever since the U.S. Supreme Court cleared the way for legalized sports betting in 2018, doomsayers have warned that the proliferation of wagering options — both legal and illegal — would bring an inevitable wave of scandal to sports. For the past year, at least, they appear to have been Read more…

By Chris Lindauer, 1 year03/31/2024 ago
2.2 - Fandom

After 47 Years, Star Wars Blue Milk Is Finally Coming to Stores

And, yes, it will be available for Star Wars Day. Click here to read the story at yahoo.com. Discussion Questions:

By Chris Lindauer, 1 year03/31/2024 ago
1.5 - Market Segmentation

Saudi Arabia is building the world’s first Dragon Ball Z theme park

Saudi Arabia is set to become home to the first-ever Dragon Ball Z theme park — a 5.3 million square foot entertainment venue announced as part of the kingdom’s huge Qiddiya project. Click here to read the story at cnbc.com. Discussion Questions:

By Chris Lindauer, 1 year03/31/2024 ago
2.1 - Sports & Entertainment Industry

The NFL is going down a bad road with its Christmas games on a Wednesday

For almost 100 years, the one thing the NFL didn’t try to mess with was Christmas. Click here to read the story at sports.yahoo.com. Discussion Questions:

By Chris Lindauer, 1 year03/31/2024 ago
Blog

SportsBiz Madness: 2024 Case Study Tournament (Moving on to the Final Four Round)

SportsBiz Madness: 2024 Case Study Tournament In the “Elite Eight” round of our annual case study tournament, students were asked to leverage the addition of flag football to the 2028 Summer Games program in Los Angeles in a way that helps the NFL to grow its global brand. Through market Read more…

By Chris Lindauer, 1 year03/31/2024 ago
Marketing Currents

Is this an early April Fools’ joke? 7-Eleven announces hot dog-flavored sparkling water

Hot dog water? Hmm, maybe? On Wednesday, Irving-based 7-Eleven Inc. announced new 7-Select sparkling waters in flavors like lemon-lime, green apple, sweet orange, and hot dog, in honor of the chain’s Big Bite Hot Dog. Click here to read the story at dallasnews.com. Discussion Questions:

By Chris Lindauer, 1 year03/31/2024 ago
Brand Loyalty

Why Costco’s hot dog is still $1.50 when everything has gotten so expensive

Inflation has touched nearly everything these last few years — even Trader Joe’s 19-cent bananas. But Costco is holding the line on its hot dog-soda combo price. Click here to read the story at cnn.com. Discussion Questions:

By Chris Lindauer, 1 year03/31/2024 ago
Influencer Marketing

‘This is garbage’: Step aside, influencers — we’re now in the era of de-influencing

In the early days of the pandemic, Diana Wiebe spent a lot of time scrolling through Instagram and TikTok — and she started to notice something. Click here to read the story at npr.org. Discussion Questions:

By Chris Lindauer, 1 year03/31/2024 ago

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