Marketing Currents - Business and Marketing Current Events

Is this an early April Fools’ joke? 7-Eleven announces hot dog-flavored sparkling water


Hot dog water? Hmm, maybe?

On Wednesday, Irving-based 7-Eleven Inc. announced new 7-Select sparkling waters in flavors like lemon-lime, green apple, sweet orange, and hot dog, in honor of the chain’s Big Bite Hot Dog.

Click here to read the story at

Discussion Questions:

  1. What is publicity?
  2. What is the difference between positive publicity and negative publicity?
  3. What is a marketing stunt?
  4. How might a marketing stunt help a brand to generate publicity?
  5. It has been said that any publicity, good or bad, is a “win” for a business or brand. In your opinion, is that true? Why or why not?
  6. What new flavors of sparkling water did 7-Eleven just announce?
  7. How do you think they determined which flavors to release?
  8. Why would they release a hot dog flavor?
  9. Some consumers are speculating that the hot dog flavor is an April Fools’ prank. Why would 7-Eleven do something like that?
  10. Do you think the new flavor is an April Fools’ prank? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.