Competitive Edge - Sports & Entertainment Marketing News

NC State’s DJ Burns Jr. has won the NIL game, signing multiple endorsement deals


NC State forward DJ Burns Jr. has wasted no time in capitalizing on his newfound national stardom.

Click here to read the story at

Discussion Questions:

  1. What is NIL?
  2. What is endorsement?
  3. Are they the same thing? Why or why not?
  4. Who is DJ Burns Jr?
  5. According to this story, what is an estimated range of how much DJ Burns Jr. has made from NIL deals in the last three weeks?
  6. Based on what you learned from this story, name three brands that signed deals with DJ Burns Jr.
  7. Why do you think so many brands are interested in partnering with the NC State star?
  8. What characteristics do you think brands generally look for in someone to endorse their products and services?
  9. Why do you think they are just now partnering with DJ instead of at the start of the season?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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