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‘This is garbage’: Step aside, influencers — we’re now in the era of de-influencing

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In the early days of the pandemic, Diana Wiebe spent a lot of time scrolling through Instagram and TikTok — and she started to notice something.

Click here to read the story at npr.org.

Discussion Questions:

  1. What is influencer marketing?
  2. What is a brand?
  3. Why is trust and credibility important to a brand?
  4. How has influencer marketing helped brands to boost sales of their products and services?
  5. Have you made a purchase decision based on something reviewed by an influencer online or on social media? How might that represent an example of influencer marketing?
  6. Why do you think the number of followers that an influencer has might be important to a business or brand?
  7. As a consumer, should you trust an influencer if you know a business or brand pays them to advertise their products and services? Why or why not?
  8. What is de-influencing as it relates to marketing?
  9. Why is this happening on social media right now?
  10. How might that impact how businesses and brands promote products and services through social media in the future?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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