Competitive Edge - Sports & Entertainment Marketing News

MSG Sphere will dazzle — but it’s not a sports arena


It’s easy to think of the MSG Sphere at The Venetian as a sports arena.

Click here to read the story at

Discussion Questions:

  1. What is the difference between sports marketing and sport management?
  2. What is facility management?
  3. How might facility management represent an example of a career in sports and entertainment?
  4. What is positioning?
  5. Who is Madison Square Garden Entertainment Corp?
  6. How is the MSG Sphere at the Venetian being positioned?
  7. Why do you think the company is choosing that positioning strategy?
  8. What is industry growth?
  9. How might the increase in the number of sports and entertainment facilities represent an example of industry growth?
  10. What is “place” as it relates to the marketing mix?
  11. Why do you think this venue is being built in Las Vegas?
  12. Las Vegas has been rumored to be a potential landing spot for a new NBA franchise. Will this venue be an option for the team to play if that comes to fruition? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors