Competitive Edge - Sports & Entertainment Marketing News

3 Keys to Building a Thriving Personal Brand, According to Sports Icon Rich Eisen


Rich Eisen is everywhere. 

The voice and face of the NFL Network during football season, Eisen also hosts the three-hour daily sports talk TV program, The Rich Eisen Show, which is streamed live, broadcast on satellite radio, and available through 48 terrestrial radio affiliates.

Click here to read the story at

Discussion Questions:

  1. What is a personal brand?
  2. Why is a personal brand important from a career perspective?
  3. Do you think the market is competitive when it comes to the demand for jobs in sports and entertainment?
  4. Why or why not?
  5. Who is Rich Eisen?
  6. Why might recommendations from Rich Eisen be valuable to anyone considering a career in sports or entertainment?
  7. Based on information from this story, what are the three keys to building your personal brand?
  8. Have you considered any of the recommendations from this story before? If not, do you think you might now?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors