Competitive Edge - Sports & Entertainment Marketing News

Crisis comms, sports marketing execs praise NFL for Damar Hamlin response


Prayers stretched far beyond the world of football when Buffalo Bills safety Damar Hamlin collapsed on the field during the team’s Monday Night Football game against the Cincinnati Bengals. 

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Discussion Questions:

  1. What are communications as it relates to the business of sports?
  2. Why are they important in sports and entertainment?
  3. What are media relations?
  4. Why are media relations important?
  5. How did media relations play a role in what happened in the Bills and Bengals game as it relates to the play involving Damar Hamlin?
  6. What is crisis management?
  7. Why is a crisis management strategy important to any sports team, league, or organization?
  8. What are ethics?
  9. Do you think the NFL had an ethical approach to how they handled the Damar Hamlin situation? Why or why not?
  10. Why are ethics important in sports and entertainment?
  11. Why are they important in society?
  12. How might sports communications present career opportunities within the industry?
  13. Is that something you might like to do as a career? What types of skills might be important for a successful career in sports communications?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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