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2.5 – Event Management & Marketing

2.3 - The SEM Product

How Top Rank Boxing is fighting to rebrand the sport for the masses

If there’s one thing that many people have been able to agree on over the centuries, it’s that it’s fun to watch two people punch each other. Click here to read the story at marketingbrew.com. Discussion Questions:

By Chris Lindauer, 1 year11/25/2023 ago
2.1 - Sports & Entertainment Industry

Formula One is bringing thousands of racing fans to Las Vegas this weekend. Not everyone is thrilled about it

One of the most hyped events on the 2023 sporting calendar, Formula One’s inaugural Las Vegas Grand Prix arrives this weekend, promising race cars roaring down the iconic Las Vegas Strip at 200 mph for the first time in the city’s history. Click here to read the story at cnn.com. Read more…

By Chris Lindauer, 2 years11/19/2023 ago
11.1 - Publicity

Ranking NBA’s top 5 ‘City Edition’ uniforms ahead of the 2023-24 in-season tournament

The NBA unveiled all 30 “City Edition” Jerseys for the 2023-24 season on Thursday. The alternate looks will draw even more attention this year as they’re set to debut during the inaugural in-season tournament that tips off Friday. Click here to read the story at yahoo.sports.com. Discussion Questions:

By Chris Lindauer, 2 years11/05/2023 ago
2.1 - Industry Segments

How Formula One hopes to bring its overseas popularity to the U.S. for its Las Vegas Race

Formula One is strategically working to boost its popularity in the United States through the highly anticipated Las Vegas Grand Prix scheduled for Nov. 16. The event marks a pivotal moment in Formula One’s efforts to broaden its fan base and establish a stronger presence in the American market. Click Read more…

By Chris Lindauer, 2 years10/29/2023 ago
2.1 - Sports & Entertainment Industry

World Cup 2030 an opportunity for sponsors to build reach, say experts

Holding the 2030 World Cup in six countries could cause logistical headaches but a tournament on three continents will be viewed as a boon by sponsors and advertisers seeking to expand their brands globally, sports marketing experts have said. Click here to read the story at reuters.com. Discussion Questions:

By Chris Lindauer, 2 years10/21/2023 ago
10.1 - Fan Experience

How the League of Legends World Championship became esports’ biggest spectacle

Quick: What’s the fastest growing sport in the world? Basketball? Nope. Soccer? Nah. Pickleball? Not even that. It’s esports. That’s right, according to data specialist Statista, an estimated 270 million viewers watched competitive gamers battle it out last year, and that number is expected to jump to 323 million by Read more…

By Chris Lindauer, 2 years10/20/2023 ago
1.4 - Target Markets

Cricket in the Olympics? 2028 Games will feature sport for the first time in a century

When the International Olympic Committee signed off on five new sports for the 2028 Summer Games at a meeting in Mumbai on Monday, much of the attention in the U.S. revolved around the inclusion of flag football, or lacrosse, or the return of baseball and softball. Click here to read Read more…

By Chris Lindauer, 2 years10/20/2023 ago
1.4 - Target Markets

Ryder Cup 2023: Hilton built a hotel room above Marco Simone’s 10th green and it looks absolutely incredible

There’s no shortage of scenic stays in Rome. Ancient landmarks dot the cityscape and beyond them rolling Italian vineyards as far as the eye can see. Click here to read the story at rydercup.com. Discussion Questions:

By Chris Lindauer, 2 years09/30/2023 ago
10.1 - Fan Experience

Nebraska aiming for women’s attendance record with game inside football’s Memorial Stadium

Nebraska is going for the record. Actually, make that the records, plural. Click here to read the story at usatoday.com. Discussion Questions:

By Chris Lindauer, 2 years09/04/2023 ago
2.5 - Event Management & Marketing

The $560M Challenge of Turning the Las Vegas Strip Into an F1 Race Track

Revamping one of the most well-known streets in the world — the Vegas Strip — into a racing circuit might seem an impossible challenge. But the inaugural Formula 1 Heineken Silver Las Vegas Grand Prix, set for Nov. 16 to 18, is hustling to do just that in a $560 Read more…

By Chris Lindauer, 2 years08/27/2023 ago

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