Competitive Edge - Sports & Entertainment Marketing News

Ryder Cup 2023: Hilton built a hotel room above Marco Simone’s 10th green and it looks absolutely incredible


There’s no shortage of scenic stays in Rome. Ancient landmarks dot the cityscape and beyond them rolling Italian vineyards as far as the eye can see.

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Discussion Questions:

  1. What is a mega event?
  2. What is the Ryder Cup?
  3. Is the Ryder Cup a mega event?
  4. How might the international stage that the Ryder Cup enjoys help to boost the global popularity of the sport of golf?
  5. How might the PGA Tour benefit?
  6. What is event management?
  7. What types of things do the hosts of the Ryder Cup have to consider from an event management perspective?
  8. What is economic impact?
  9. Where was the Ryder Cup held this year?
  10. How might the host city’s economy benefit from hosting the Ryder Cup?
  11. What are direct effects? What is one example?
  12. What are indirect effects? What is one example?
  13. What is sponsorship?
  14. Why do brands like Hilton sponsor sports and entertainment events and properties?
  15. Why might Hilton want to sponsor the Ryder Cup?
  16. What might that tell us about the brand’s target audience?
  17. What is a sponsorship package?
  18. Based on what you learned in this news story, what rights does Hilton enjoy as an official sponsor of the Ryder Cup?
  19. What is sponsorship activation?
  20. Why is it important for brands to activate their sponsorships?
  21. What is one example of how Hilton activated their Ryder Cup sponsorship?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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