Competitive Edge - Sports & Entertainment Marketing News

The $560M Challenge of Turning the Las Vegas Strip Into an F1 Race Track


Revamping one of the most well-known streets in the world — the Vegas Strip — into a racing circuit might seem an impossible challenge. But the inaugural Formula 1 Heineken Silver Las Vegas Grand Prix, set for Nov. 16 to 18, is hustling to do just that in a $560 million civil-planning and engineering feat that is currently underway before the track goes hot.

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Discussion Questions:

  1. What is the difference between event management and event marketing?
  2. Why are both important to the overall success of an event?
  3. What is Formula 1?
  4. What is the Las Vegas Grand Prix?
  5. Why is an effective event management strategy important to the success of the Las Vegas Grand Prix?
  6. What is one example of a challenge facing event management professionals who are staging the Las Vegas Grand Prix?
  7. Why do you think it will cost so much to stage the event?
  8. Why might it be even more challenging to host an event that has never been done before?
  9. What is economic impact?
  10. How might this event impact the Las Vegas economy?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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