Competitive Edge - Sports & Entertainment Marketing News

World Cup 2030 an opportunity for sponsors to build reach, say experts


Holding the 2030 World Cup in six countries could cause logistical headaches but a tournament on three continents will be viewed as a boon by sponsors and advertisers seeking to expand their brands globally, sports marketing experts have said.

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Discussion Questions:

  1. What is economic impact?
  2. Why do you think countries want to host the World Cup?
  3. Who is FIFA?
  4. What do you think FIFA is looking for in a host city?
  5. According to this story, which countries will host the 2030 World Cup?
  6. Why do you think the 2030 World Cup will be held in six different countries (on three different continents)?
  7. How might that present challenges for teams, fans, and event management professionals responsible for staging the events?
  8. What is sponsorship?
  9. What do businesses and brands hope to accomplish by sponsoring sports and entertainment events?
  10. Why would a business or brand want to sponsor the World Cup?
  11. Why do you think it costs millions to sponsor the World Cup?
  12. According to this story, how might they benefit from sponsoring the 2030 World Cup?
  13. What types of businesses might not benefit from a World Cup sponsorship? Can you think of a specific example?
  14. What is ambush marketing?
  15. Do you think businesses and brands might attempt any ambush marketing strategies at the 2030 World Cup? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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