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2.6 – Advertising

11.3 - Social Issues in SEM

Hellmann’s quadruple dips on Super Bowl with ‘most impactful’ ad yet

Hellmann’s will return to the Super Bowl for the fourth consecutive year with another spot centered on its program combating food waste, according to news shared with Marketing Dive. Click here to read the story at marketingdive.com. Discussion Questions:

By Chris Lindauer, 1 year12/09/2023 ago
2.6 - Advertising

Amazon’s Black Friday NFL Game Plan Includes Special Deals, Product Drops

Amazon will be encouraging holiday shopping during Prime Video’s NFL telecast on Black Friday (November 24). Click here to read the story at yahoo.com. Discussion Questions:

By Chris Lindauer, 2 years11/19/2023 ago
2.6 - Advertising

World Series was least-watched Fall Classic in TV history

The Texas Rangers 5-0 victory over the Arizona Diamondbacks for their first championship on Wednesday night drew the largest audience of this World Series. However, it was not enough to prevent the five-game series from being the least-watched Fall Classic in recorded TV history. Click here to read the story at espn.com. Discussion Questions:

By Chris Lindauer, 2 years11/05/2023 ago
2.1 - Industry Segments

How Formula One hopes to bring its overseas popularity to the U.S. for its Las Vegas Race

Formula One is strategically working to boost its popularity in the United States through the highly anticipated Las Vegas Grand Prix scheduled for Nov. 16. The event marks a pivotal moment in Formula One’s efforts to broaden its fan base and establish a stronger presence in the American market. Click Read more…

By Chris Lindauer, 2 years10/29/2023 ago
2.6 - Advertising

Sports programming still dominates TV, and Netflix is leaning more into it

Whether it’s streaming or traditional TV, sports keep audiences coming back to their screens — and Netflix is working on getting more into the game. Click here to read the story at cnbc.com. Discussion Questions:

By Chris Lindauer, 2 years10/21/2023 ago
2.2 - What is SEM

ESPN Drops New Creative Campaign ahead of NHL Season

Today, ESPN launched its National Hockey League (NHL) season-opening campaign, “To Know Hockey is to Love Hockey.” Click here to read the story at espnpressroom.com. Discussion Questions:

By Chris Lindauer, 2 years10/15/2023 ago
11.1 - Functions of Communications

Marketing enters its Taylor Swift era: Here’s what the numbers say

Taylor Swift’s star has never shined brighter. From her blockbuster Eras Tour to her recent NFL appearances, the pop star has become a beacon of economic success. Click here to read the story at marketingdive.com. Discussion Questions:

By Chris Lindauer, 2 years ago
2.6 - Advertising

MLB national viewership disappoints for 2023 season

The 2023 MLB regular season is in its final week, and the league’s national media partners are closing the year on a disappointing note. Click here to read the story at awfulannouncing.com. Discussion Questions:

By Chris Lindauer, 2 years10/07/2023 ago
1.4 - Target Markets

Jane Lynch Talks Tapping Into Her Inner Child Ahead of New Lego Campaign: ‘I’ve Brought Play Back Into My Life’

Jane Lynch, having been summoned for jury duty this week, is happy she hasn’t been called into court today. Instead, when she pops up over Zoom on Wednesday afternoon, she’s bundled up in a grey zip-up sweatshirt in her Montecito home — cozy, unbothered and ready to talk about her Read more…

By Chris Lindauer, 2 years09/22/2023 ago
11.3 - Social Issues in SEM

NFL re-emphasizes Sunday Ticket move after concerns of ‘deceptive advertising’

As the first Sunday of the 2023 NFL season arrives, the league is reminding fans where they can find out-of-market games — and where they can’t. Click here to read the story at yahoosports.com. Discussion Questions:

By Chris Lindauer, 2 years09/17/2023 ago

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