Competitive Edge - Sports & Entertainment Marketing News

ESPN Drops New Creative Campaign ahead of NHL Season

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Today, ESPN launched its National Hockey League (NHL) season-opening campaign, “To Know Hockey is to Love Hockey.”

Click here to read the story at espnpressroom.com.

Discussion Questions:

  1. How might this story demonstrate the concept of the marketing of sports?
  2. What is a marketing campaign?
  3. Why is marketing important to the NHL?
  4. Why is it important for ESPN to promote the NHL with a season-opening marketing campaign?
  5. What is advertising?
  6. What are the different advertising channels?
  7. What is an agency?
  8. What does it mean to product ads in-house?
  9. Why might ESPN choose to contract an agency rather than producing their ads in-house?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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