If the NFL is considering expansion and adding more franchises, the league is going to look outside the United States for its next venture. Click here to read the story at cbssports.com. Discussion Questions:
CODA aside, Apple TV Plus has yet to really become synonymous with hit movies the way the company clearly wants it to. Click here to read the story at theverge.com. Discussion Questions:
Electronic Arts’ Q3 2023 earnings call on Tuesday was a mixed bag for the gaming giant — but “The Sims” was a bright point. As marketing dollars flood into platforms such as Roblox and Fortnite, EA sees its popular simulation game as its way to secure a piece of the metaversal pie. Read more…
Netflix’s Ted Sarandos again addressed the question of whether the streamer is interested in live sports — and he once again waved it off as not in the cards, at least anytime soon. Click here to read the story at variety.com. Discussion Questions:
Cinemas stocks got a boost Wednesday after a report that online retailer Amazon plans to spend $1 billion a year on theatrical film releases. Click here to read the story at hollywoodreporter.com. Discussion Questions: What is distribution? Why is distribution an important function of marketing? How might this story demonstrate the concept Read more…
With the release of Dwayne Johnson’s Black Adam this Friday, and DC Films head Walter Hamada quietly ending his tenure in the coming days, DC is charting into truly unknown territory. Click here to read the story at hollywoodreporter.com. Discussion Questions: What is a brand? Is DC a brand? How would you compare DC to Marvel Read more…
The 1989 movie Back to the Future Part II predicted the creation of both Zoom and SlamBall. During a video call taking place in the year 2015, the biography of the character Needles appears on the screen and indicates that one of the sports he plays is called “slamball.” Click here to read Read more…
How did you fall in love with the NFL? If you are like me, it was because you discovered America’s Game on one of America’s most famous inventions: television. Click here to read the story at si.com. Discussion Questions: What is an industry? According to your textbook (The Business of Read more…
Formula One is an American sport. I do not mean it belongs to Americans: The heartbeat of the schedule will always be races at the crown jewel European tracks. The drivers will always be majority European. Click here to read the story at theringer.com. Discussion Questions: What is a product? What is Read more…
Nike and Adidas have been ensnared in a relentless rivalry that has commanded the athletic wear industry for nearly 60 years, attempting to out design, out recruit and out cool one another in order to dominate the now $310 billion global sporting goods market. Click here to read the story at Read more…