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6.3 – Licensing

11.3 - Social Issues in SEM

Universal Music Group artists to return to TikTok after new licensing pact

Universal Music Group and TikTok said on Thursday that they had reached a new licensing agreement to restore the label’s songs and artists to the social media platform and give musicians more protection from artificial intelligence. Click here to read the story at reuters.com. Discussion Questions:

By Chris Lindauer, 1 year05/12/2024 ago
2.2 - Fandom

After 47 Years, Star Wars Blue Milk Is Finally Coming to Stores

And, yes, it will be available for Star Wars Day. Click here to read the story at yahoo.com. Discussion Questions:

By Chris Lindauer, 1 year03/31/2024 ago
2.6 - Advertising

Why the songs brands use in their Super Bowl spots matter

There are several sonic standouts from this year’s Super Bowl: Usher singing his greatest hits at the halftime show, Travis Kelce shouting “Viva Las Vegas” into a microphone after the Kansas City Chiefs claimed their trophy, Arnold Schwarzenegger saying “neighbaaa” in the State Farm commercial, and, of course, the Temu Read more…

By Chris Lindauer, 1 year03/02/2024 ago
11.3 - Social Issues in SEM

Players can start opting in to new EA Sports game

For over 11,000 college football players, Thursday will be the first chance to opt in to EA Sports’ new college football game, EA Sports College Football 25, and get paid for it. Click here to read the story at espn.com. Discussion Questions:

By Chris Lindauer, 1 year02/24/2024 ago
2.2 - What is SEM

Warner Bros. Announces New ‘Wonka’ Merch

Warner Bros. Discovery Global Consumer Products is unveiling a new collection of merchandise to celebrate the release of Warner Bros. Pictures’ big-screen holiday film, “Wonka,” arriving in theaters and in IMAX internationally Dec. 6  and in North America Dec. 15. Click here to read the story at licenseglobal.com. Discussion Questions:

By Chris Lindauer, 2 years11/19/2023 ago
11.1 - Publicity

Ranking NBA’s top 5 ‘City Edition’ uniforms ahead of the 2023-24 in-season tournament

The NBA unveiled all 30 “City Edition” Jerseys for the 2023-24 season on Thursday. The alternate looks will draw even more attention this year as they’re set to debut during the inaugural in-season tournament that tips off Friday. Click here to read the story at yahoo.sports.com. Discussion Questions:

By Chris Lindauer, 2 years11/05/2023 ago
2.2 - Fandom

Why is FIFA video game called FC 24? EA Sports’ new football franchise

It’s nearly time for EA Sports’ annual football video game – but it will not be called FIFA this time around. Click here to read the story at sportingnews.com. Discussion Questions:

By Chris Lindauer, 2 years10/07/2023 ago
2.2 - What is SEM

PepsiCo unretires football greats with portfolio-wide NFL kickoff campaign

Hall of Famers Dan Marino, Emmitt Smith, Jerry Rice and Randy Moss contemplate returning to the field in a new spot. Click here to read the story at marketingdive.com. Discussion Questions:

By Chris Lindauer, 2 years09/04/2023 ago
11.3 - Social Issues in SEM

Thanks to NIL, college athletes have trading cards. Their value is hard to quantify.

Arch Manning hasn’t played a down of college football, but he is already setting records. A Manning trading card produced by Panini sold at a charity auction last month for $102,500, a record price for any card that stemmed from a college athlete’s name, image and likeness deal. Click here Read more…

By Chris Lindauer, 2 years08/27/2023 ago
11.3 - Social Issues in SEM

When you realize your favorite new song was written and performed by … AI

Music fans responded with disbelief this week to the release on streaming and social media platforms of the viral song “Heart on My Sleeve.”  Click here to read the story at npr.org. Discussion Questions:

By Chris Lindauer, 2 years04/29/2023 ago

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